Talking Race and the AFL with Bobby Bell

autographed 1967 topps bobby bell
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Two years ago I was able to conduct a telephone interview with the great Chiefs linebacker, Bobby Bell.  While I can think of a thousand different topics would be fun to discuss with the Hall of Fame member, we generally stuck with the racial issues that he encountered growing up, and then as a professional football player.  I have run this piece each of the last two February’s, and it is time to do read this again.

Though the American Football League is typically regarded as a league that focused on offense, there were a number of fantastic defensive players that made their names in the AFL. Willie Brown, Buck Buchanan, Ernie Ladd and Johnny Robinson are just a handful of legendary defenders from “The Other League.” Ranking somewhere near the top of the “Greatest of AFL Defenders” list is the Kansas City Chiefs linebacker, Bobby Bell. Bell was such a phenomenal athlete, that his head coach with the Chiefs, Hank Stram, once said, “Bobby Bell is the greatest outside linebacker who ever played the game… He is the only player I have seen who could play any position on a team and that team could still win.” High praise, without a doubt, but when you consider some of Bell’s accomplishments, you begin to understand just how good he was.
• He was an All-State prep quarterback in North Carolina

• He earned All-America honors as a tackle at Minnesota. .

• He was selected All-AFL/AFC nine times

• He played in the last six AFL All-Star games, and the first three AFC-NFC Pro Bowls

• He scored nine career touchdowns, six on interceptions, one onside kickoff return, two on fumble returns

• He had 26 interceptions for 479 yards, six TDs

• He was an All-AFL First Team selection

• He was a member of the Pro Football Hall of Fame, Class of 1983

Pretty amazing statistics, and certainly the kinds of accolades that would make him a popular figure in the Chiefs hometown of Kansas City. But despite his status as a professional football player and the fact that he is a truly nice guy, Bobby Bell had a helluva time finding a place to live in Kansas City. “I couldn’t get a home loan during my first years in Kansas City because I am black,” Bell recalled when we spoke over the telephone this week. “When I got to Kansas City in 1963, I couldn’t eat in the restaurants.”

In this day and age when professional athletes are likened to minor deities, it is difficult to imagine a professional football player being denied any type of service because of the color of his skin, but racial discrimination is something that many AFL players deal with in the turbulent 1960s.

Racial injustice was not a new phenomenon to Bobby Bell. He had grown up in North Carolina, and was forced to use colored drinking fountains and restrooms in his hometown. But after leaving the South to play his collegiate football for Murray Warmath and the University of Minnesota, Bell had become accustomed to the more racially integrated North. He had great success at Minnesota, and was named as a member of the All-America team his junior year. He returned home with a celebrity status, but even then he could not enjoy the simple pleasures that were granted to his white neighbors.

“When I was selected as an All-American in my junior year, I was given the key to the city in my hometown, Shelby, North Carolina. It was at the courthouse. They had a parade, and the band from the white high school came out and played. They asked me to give a talk. But right before I began my speech, I let them know… I said, ‘before I begin, do you know what I would really like? I would love to go across the street to the ice cream parlor. I would like to walk through that front door and get myself an ice cream cone.’ The people got quiet. They looked around, and said, ‘well, he can do that, can’t he?’ They didn’t see color at that moment. They thought that I could do that. They wanted me to be a part of them then. They wanted me to be a part of Shelby, but I am black, and I couldn’t do that. I couldn’t get that ice cream cone.”

The fight for racial equality was one of the key themes of the 1960s.  Civil rights rallies were held around the country, and in their own way, many of the AFL players fought discrimination as well. Bell and his AFL All-Star teammates actually mounted one of the most unheralded, yet powerful boycotts of the time when they refused to accept the discrimination they faced while in New Orleans to play in the 1965 AFL All-Star Game.

In these days before Drew Brees and the Saints, New Orleans had been courting the AFL in the hopes of getting a professional football franchise for their city, and in doing so had agreed to host the all-star game in January, 1965. The players were encouraged to bring their families, and told that the week in The Big Easy would have a vacation-like atmosphere, with golf tournaments, great restaurants and jazz clubs. Tension soon built, however, when the black players were unable to get taxi cabs to take them from the airport to the hotels. After more than an hour spent fruitlessly trying to get taxi service, they eventually got rides into town from “colored cabs.” Things got worse from there.

“We checked into the hotel, and I’ll tell you, it was like walking on eggshells around there,” Bell recalled. “I went downstairs to eat. I got in line and the maitre de kept picking up all of the people around me… He just let me stay there. Finally a black lady came out of the kitchen and said, ‘Sir, you can order your food, but you will have to take it upstairs.’ I told her that I just wanted to eat here. I was a guest of the hotel, and I wanted to eat in the restaurant, but again she said, “Sir, you are going to have to take it upstairs.’ I went back upstairs and said, ‘I’m not playing.’”

Bobby Bell was not the only player that had felt shut out of New Orleans. Many of the black players had attempted to enjoy nice dinners and Bourbon Street’s famed jazz clubs, only to be told that they were not welcome. One group of players even had a gun pulled on them by the bouncer in a night club when they tried to walk inside. Disgusted by the treatment that they had received, the black players gathered together at the hotel and voted to boycott the game. Team owners and AFL Commissioner, Joe Foss, backed them up, and the game was moved to Houston and played the following week.

Events like these are nonexistent in today’s professional sports circles, but were part of everyday life for athletes in the 1960s. While playing exhibition games in the South, teams often had to be split up, the white players staying in one hotel, while the black players stayed in another. It is difficult to imagine, but it is a part of our history. And in that regard, it is one that should not be forgotten. I think that current NFL players would be well-served to spend some time with Bobby Bell, Earl Faison, Art Powell, or any of the hundreds of players that came before them, and learn about what these former players had to endure and how their struggles are benefiting the athletes of today. Only by understanding our past can we truly recognize how far we have come.

Todd Tobias (789 Posts)

Todd Tobias's interest in the American Football League began in 1998, when he wrote my master's thesis about Sid Gillman. He created this site to educate and entertain football fans with the stories of the American Football League, 1960-1969. You can follow Todd and get more AFL history on Twitter @TalesfromtheAFL.

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11 Responses to Talking Race and the AFL with Bobby Bell

  1. Eddie Arminio says:

    It took plenty of guts on part of the black AFL All Stars to threaten to boycott that All Star game in New Orleans.These men were truly pioneers and I don’t think they received,after all these years the recognition they richly deserved..A television documentary should be made on this to show the present day player how far they have come.Soladarity, when done right right, will move mountains.

  2. Michael Tavenner says:

    Mr. Tobias, ANOTHER outstanding interview.

    I took the liberty of posting the link to it and informing everyone of your website at aka BigBlueHuddle. It is a great venue filled with CIVILIZED conversations and opinions regarding our Giants, but so much more. It is monitored well and in no way resembles the smacktalking disrespectful websites a lot of us are used to regarding our teams. I hope you do not mind.

    And I hope it can bring you a few more members. Your website is a daily must visit for me.

  3. Paul Beaver says:

    As a parallel subject, Bobby Bell, Buck Buchanan, Ed Budde, plus numerous other future AFL stars, were on the 1963 College All-Star team that defeated the Green Bay Packers 20-17 in Chicago, and sent Vince Lombardi into a tirade post game. Some observers feel that defeat by this great Collegian Team was what sent the Packers to their own future greatness.

    For an good overview of this game see: “The 1963 College All-Star Game”, which includes a link to the college team roster.

    The result of this game put the NFL on notice that the AFL, with these types of players joining their ranks, would be a force to be reckoned with in the future.

  4. Mike says:

    Being a Raider Fan, I developed a hatred for that red storm that would invade Oakland. That being said, I watched #78 and I developed a great deal of respect for his abilities. He wore high-top cleats and in the Pre-Game warm up, he would snap the ball to Punter Jerrel Wilson & Kicker Jan Stenruid. It was quite obvious that he was a complete football player. It saddens me that he went through racial bias in the town he represented with such class. He was a great player

  5. Tom says:

    Boby Bell harkens back to Sandy Stephens The Golden Gophers Golden Leader.

  6. Al Avallone says:

    I admire what those players did in New Orleans in 1965. As one person stated it should be a documentary. Some players were traded from their respective teams as Cookie Gilchrist and Abner Haynes.I would not be surprised that Ernie Ladd and Earl Faison were traded to Houston,because of their stance, then voided by the AFL Commissioner. Ladd did go later, Faison stayed. This was the turning point for equality for Black Athletes. The AFL looked at character not color in assembling their rosters.I would have boycotted too.

  7. John Spoulos says:

    I remember Bell. That whole chiefs team was great to watch. Garrett running the ball, that great offensive line, Stenerud’s great kicks, the passing of Len Dawson, the receiving of Otis Taylor and you can’t forget Fred Arbanas, but most of all, the most under rated of all, the great Hank Stram one of the games great coaches and the most innovative coach of all time.

  8. The best book I’ve read on the civil rights movement is Melba Pattillo Beals’ “Warriors Don’t Cry.” She’s one of The Little Rock Nine, who integrated Central High School in Little Rock, Arkansas in 1957. Melba gives an unvarnished account of what happened.

    A movie called “The Ernest Green Story” is really good. Green is another one of The Little Rock Nine. My favorite scene: The Little Rock Nine, in the face of all kinds of threats and insults, ascend the front steps of Central High. Waiting inside the front door are six or seven white students, who shake hands with The Little Rock Nine.

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