I recently read an interesting article from the Sports Illustrated Vault. The piece, which was written in March 1965, details the early struggles and nearly overnight rebound of the Broncos from what appeared to be an imminent move away from Denver. The spark that brought about their resurgence was the purchase of controlling interest in the team by the Phipps brothers, Gerald and Allen. The Phipps’s, who previously owned 42% of the Broncos, purchased a controlling interest which amounted to their owning some 94% of the club. That move, and their determination to stay in Denver, inspired a movement by citizens to support their team. I particularly enjoyed learning how banks and local businesses helped the Broncos by assisting in the purchase of season tickets with creative financing plans.
Here is the full the article, A Love Affair With A Loser, by Edwin Shrake.