Jim Saccomano began working for the Denver Broncos in 1978, and was in charge of the organization’s media relations through 2009, when he became vice president of corporate communications. With more than 35 years service to an original AFL franchise, the man is a wealth of team history. Jim Saccomano writes a blog on the Denver Broncos website, and often features important moments in the Broncos’ past.
Yesterday Saccomano noted that the AFL-NFL merger occurred 47 years ago this week, and posted an interesting piece on the AFL-NFL merger, and how it effected the Denver Broncos and the leagues in general.
I particularly enjoy the simplicity of Saccomano’s style in his stories. In reading his posts I almost feel that I am sitting next to him on a bar stool, listening as he spins tales of the Broncos in another era. Great stuff; I will be making regular stops at www.denverbroncos.com to check out more of his AFL musings.
The merger was OK, but what I did not like, and still do not like unto this day, is the realignment of the two leagues into one league under one banner — namely the NFL banner. The AFL had forged their own identity and now in 1970 they had to give it up, in addition to paying the NFL 18 million dollars. The rivalry between the two leagues was gone & the Super Bowl just doesn’t have the flavor that the first four did. I’ve heard it said that many AFL players wish that the realignment of the two leagues had never happened.
I’m not sure what would’ve happened had Al Davis gotten his way – the league’s management types AFL and NFL might have bankrupted one another – am sure the players would not have protested too much if said had occurred (Al/the AFL might have won, though perhaps cutting off their noses to spite their collective face.)
Shall not forget Davis legendary “just win baby” line… no matter the co$t even off-field as on, perhaps. Too, I’ve always wondered / suspected that maybe, just maybe Lamar Hunt’s (not so) secret meetings with Tex Schramm got the ire of the prideful Davis up (leaving him out of the loop so to speak also a burr in his saddle). Upshot, said heated up the KC vs OAK rivalry, which, thereaft became the annual slug-fests AFL fans so remember.
Back to the merger, said had an effect on every pro football team: no longer did a player have the leverage of AFL & NFL separately contending for his $ervices.
A team like Denver benefited:the first # 1 draft pick they ever signed was Floyd Little in 1967 and it helped stabilize a franchise that was seriously considering moving early that year.
Even a team with more financial strength (KC) had been contemplating moving yet again by 1965, due to attendance not matching owner expectation (neither too was the team meeting fans expectations same, but that’s another story.)
Unlike Denver, the merger had the opposite effect on the Chiefs. For all of the excellent scouting attributed to KC up to that point, fact is after the common draft began the Chiefs were left to sign the guys they alone drafted & were not able to outbid NFL counterparts who drafted the same guy , a tack employed previously. I think they benefited more so from Hunt’s wallet than they did a sheer talent evaluation superiority over their competitors.
By 1970 and thereaft, the Chiefs drafted so poorly / obtained talent otherwise more miss than hit same, it ultimately cost Hank Stram his job. I also believe similarly the common draft benefited teams like the Steelers & Dolphins, who went from perennial doormats to Champions in the 1970’s.
All good points. The Dolphins were the primary beneficiary of the “Common Draft”. Joe Thomas and others did a tremendous job of drafting, trades, and free agent signings. Bringing in Don Shula and Paul Warfield in 1970 was the game changer.
Pittsburgh started to succeed once Dan Rooney was appointed CEO by his farther, Art. Dan started things in 1969 by drafting Joe Greene. This culminated in 1974 with arguably the greatest draft of all time. Swann, Stallworth, Lambert, Webster were found in one draft.
I think Al Davis forced the merger. His mass signing of NFL players caused panic among all owners. As “rational” businessmen’ they saw the rapid salary escalation as perhaps fatal to their operations. Sure, Lamar Hunt and Bud Adams could have survived and prospered. But many clubs in both leagues would have folded. Billy Sullivan operated on a shoe string.
While AFL fans argue about whether the merger was required, the reality is that this combined league is the most powerful sports organization in North America, if not the world!
Al Davis turned the heat on the NFL and he was put in the back ground. He fought the older league tooth and nail and never backed down. I’m sure he knew that he would never be named commissioner of the merged leagues, but he would have been just as good as Pete Rozelle, if not better.
Interesting story Todd. I met Jim when I was doing research on the history of Bronco hemlets and you are correct, Jim was an expert historian. We talked about the AFL and with all the expansion leagues that were either sucked up like the ABA and the WHL, The AFL in my opinion could have been a league that could have made it on its own, I remember Vince Lombardi’s post Super Bowl comment when asked if the AFL was on par with the NFL. He commented wrongly that the Chiefs were not as good as some of the average teams in the NFL. Two years later Weeb Eubank put together a masterpiece when the Colts who were better than the two previous Packer Super Bowl teams lost to Namath and the Jets, then heavily favored Minnesota with Joe Kapp were soundly beaten by Hank Strams great coaching and superior team play. The AFL was a ten year league with two parts. The first five years they floundered with sparse crowds and ABC’s television money keeping them afloat. Then, came Namath and the 65 Jets and a whole array of great talent who opted for the AFL. The NFL had the Ice Bowl the 58 Colts Giants great game, but I remember the great air games with Hadl to Alworth, Namath to Manard, the running of Floyd Little, Cookie Ghilcrist and the great Abner Haynes. The Heidi Game, the Chiefs Dolphins longest Christmas day game.. Wow, what a league. yes, the AFL could have kept its own. I was for one sad the day after Super Bowl !V , knowing full well the great AFL the league I am so proud to have said, I saw for those great ten years, be no more. Guess the saying that ” Nothing Lasts Forever” is very true..
Nitpicking here, but the Chiefs Dolphins Christmas day game was after the merger – not an AFL game.
You are correct!! Since I was a grown man when that game took place, Im embarrassed! lol. Well at least it was two old AFL teams!! lol
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