…or so said Sports Illustrated’s Tex Maule.
One of the subscribers to the Tales from the American Football League Facebook page recently brought to my attention an article written by known AFL-hater, Tex Maule, back in the November 16, 1964, issue of SI, a link to which can be found HERE. I read through the article and was just shocked at the disregard given the 1964 Buffalo Bills (and the entire AFL, for that matter), by this “knowledgeable” football writer.
Maule runs through a potential Colts vs. Bills matchup on a position-by-position basis, while mixing in a few pot-shots at other AFL teams and the league in general, along the way. Among Maule’s statements that particularly stuck out to me…
- As is true of all AFL clubs, the Buffalo team suffers most on pass defense. – See 1961 San Diego Chargers below
- Kemp has neither the arm nor the tactical sense, although he has been in pro football for eight years. – Kemp had CANNON for an arm, and had been coached by Sid Gillman the prior 2.5 seasons.
- With Jerry Hill, Lenny Moore, Tom Matte, Tony Lorick and Joe Don Looney, they have five exceptional runners who more than match the Bills’ pair—Cookie Gilchrist and rookie Bob Smith. – Did Maule even know who Cookie Gilchrist was? Not to mention Wray Carlton, Joe Auer and Willie Ross.
- It will be at least three years before the Bills—or any other AFL team, for that matter—develop the resources in talent and in experience to play a team like Baltimore on nearly even terms. – Any wholesale discounting of the entire AFL is a worthless, throwaway comment.
Maule bases a good portion of his article on a quote that he received from an unnamed AFL assistant coach who stated that AFL defensive units had not played together long enough to have the cohesiveness necessary to play top-quality football. This coach seems to believe that a unit needs to be together four-or-five seasons for players to be able to anticipate each other’s moves and react accordingly. That is all fine and good, but Maule, and said AFL assistant are overlooking the 1961 San Diego Chargers, who after replacing two of their four defensive linemen with rookies in 1961, went on to set a record (that still stands!) with 49 interceptions in a single season. Additionally there is no mention of the Chargers of 1963, whom many believe would have given the NFL champion Chicago Bears all that they could handle and perhaps a lot more in head-to-head competition.
But perhaps the most wanton dismissal of talent by Maule is of the ’64 Bills themselves. That team, and the one that followed the next year, possessed one of the AFL’s great defenses. Day, Sestak, Dunaway, McDole and company across the line, Stratton, Maguire, Tracy and Jacobs at linebacker, and a secondary of Byrd, Edgerson, Saimes, Clarke and the rest… No way this team would have rolled over in head-to-head competition with the NFL.
I understand that Maule was an “NFL guy,” but how does Sports Illustrated print this drivel? And where is SI’s “AFL guy” to counterbalance this stuff? It reminds me of a saying my old boss, Bill Adams, had. “Don’t get into a pissing match with a guy who buys ink by the barrel.” Tex Maule had the platform, and apparently said whatever he wanted, regardless of how ridiculous it may have been.
That was the same Colts team was was mauled (pun intended) by the Browns in the 1964 NFL Championship. I’m not sure Frank Ryan was any better than Jack Kemp. The Bills were a tough team. No way to know, but, 48-7 is nonsense.
One of your best posts ever, Todd! Exposing Tex Maule’s arrogant and unabashed bias toward the NFL is long overdue. For years, SI’s lead football writer debased the AFL and never gave the league the credit that was due – or any credit for that matter.
Here’s a typical low-brow comment written in 1969 after the Colts defeated the Browns to advance to Super Bowl III (and we all know what happened in that game): “This is the hungriest team I ever saw. And we’re still hungry. Real hungry,” Colt tight end John Mackey said after the game. “Undoubtedly, the Jets are also hungry,” wrote Maule. “But, as was the case with the midget at the boardinghouse table, their hunger may well exceed their reach.”
In one of the great moments of television, Curt Gowdy asked when he thought he was off-air during Super Bowl III, “I wonder if that SOB Tex Maule is watching…?” That comment can be heard on some existing videos of the NBC feed of the game. Good for Curt.
To be fair, Maule can be credited for being a decent writer for most of his 19 years with Sports Illustrated. Perhaps his out-of-control unfairness to the AFL speaks more about Sports Illustrated and its bias, than to the writer’s. After all, the magazine was in ultimate charge of its content – not the messenger.
Nevertheless, Maule should forever be remembered as the writer who single-handedly – with the magazine’s aggressive approval – insistently tried to undermine the American Football League.
Not a good legacy.
I have played the ’64 Bills against the ’64 Browns on the “What If” web site many times. The two teams match up pretty well and it usually comes down to who the home team is. By no means are the Browns far and away the superior team. Go Bills!
Much as he was a shill for the NFL, Tex Maule’s 1964 prescience was right about one thing: “It will be at least three years before the Bills -or any other AFL team for that matter – develops the resources in talent & in experience to play a team like Baltimore on nearly even terms.” (’68 season belonged to the Jets of course, who beat those same referenced Colts.) Course, had the ’63 Chargers for example been allowed to play that year’s Bears same, Maule’s mouth-piecing tack for the NFL might have been severely compromised… we’ll never know.
‘If’ the NFL had more fans (did they?) and by extension Sports Illustrated more reader$hip so aligned (but certainly not more fanatic than AFL fans, my opine), perhaps in addition to the seeming overt bias by SI & Maule it was a calculated busine$$ decision as well.
Then again maybe not, or sans any consistency the publishing world.
I’m reminded of the old Street & Smith’s Pro Football Yearbooks 1960’s… they (as other mags) came out in regional issues to assuage/take advantage of fan$ interest/wallet different parts the US , covers reflecting a player from each part the country (east, central, west.)
In 1970 aft the Kansas City Chiefs had decisively beaten the Minnesota Vikings in Superbowl IV, the central S & S edition featured Vikings QB Joe Kapp on the cover. Perhaps merely a calculated move – Kapp did receive a lot of PR in 1969, and so it might apply that more magazines would be $old with his pic on the cover than Chiefs QB Len Dawson, who was MVP of Superbowl IV… Kapp was mouthy in comparison Dawson’s reserve.
I recall after Joe Namath & the Jets beat Baltimore in Superbowl III, Namath did appear on the east coast edition S & S 1969 issue. Interestingly, after Superbowl I the 1967 S & S central edition did ‘not’ feature Green Bay QB Bart Starr, MVP of that game; it featured the Chicago Bears Gale Sayers. Namath = mouthy, Starr = reserved, Sayers = excitement and more, perhap$… who can say.
1968 post Superbowl II, the central edition featured Dallas Cowboys QB Don Meredith being pressured by Green Bay’s defense in the 1967 NFL ‘Ice Bowl’ Championship game which preceded the Superbowl. The west coast edition, Oakland Raiders FB Hewritt Dixon was shown Superbowl II, being upended. Bart Starr (again named MVP) again was not pictured (nor Lombardi, who’d coached his very last game for the Green Bay Packers. This a known fact the time publication, might Lombardi’s farewell face have sold more issues?)
So, while the media bias variously leaned heavily toward the NFL in the 1960’s, just maybe circulation & marketing also played some role… food for thought.
In closing let me just say: I hated the NFL, I hated Maule and I hated the bias that permeated most every aspect the 1960’s pro football landscape.
LONG LIVE THE ‘AFL’
Maule was known to his contemporaries as “an NFL guy”, and rather than report the Professional Football scene objectively, he resorted to ridiculing and belittling the efforts of the American Football League and its players. The reasons for this treatment are evident: before going to SI as its lead Professional Football columnist, Maule spent years working for the NFL’s Rams under Pete Rozelle. He reflected what seems to have been a common fault of the profession, all tied to that lack of impartiality: writers sometimes associate so closely with the teams and leagues they cover, that they evidently feel that they are representatives of those leagues and teams. They feel loyalty and partisanship for “their” teams, and express dislike for opponents or competitors. (Some would characterize them as “homers”.) See more at http://bit.ly/FoolishTexMaule
My first thought is exactly what Howard said: That was the same Colts team that lost, 27-0, to the Cleveland Browns in the 1964 NFL Championship.
Granted, that ’64 Browns team had weapons like Jim Brown and Paul Warfield. They would’ve given the Bills defense a challenge. I don’t think anybody’s denying that. My objection is what all of us are objecting to: the way Tex Maule disrespected the Bills. How could anybody, for example, not see what an amazing player Cookie Gilchrist was?
I believe the Bills would have given the Browns a good game, and they might have won. And Todd, I want to second your comments: It’s ultimately the responsibility of Sport Illustrated for printing that article, and they at least should have had an AFL writer give the other side.
I read Maule’s article. It contained some true elements:
1. Some AFL clubs through 1964 did not do a good job of signing players. The Titans/Jets, Patriots, and Bronco’s were weak.
2. There is some truth to the need for continuity. The Colts did have veteran players who had been on the squad for a long time. They had some of the greatest players in pro football history on the 1964 team. Unitas, Berry, Marchetti, etc. No arguing.
3. In retrospect Maule’s belief that by 1967 the AFL would be fielding a number of strong teams was proven correct. A reasonable person could make the case that the 1967 Raiders were the best team in football that year. They lost to a veteran Packers team that finished up their run with a victory for their beloved coach.
I think Maule was wrong in believing that the AFL was a minor league. In the first few years of existence it was a start-up. I believe the 1961 Oilers would have been beaten 48-7 by Green Bay. But that was very early on. By 1964 the Bills were a solid team with good talent and good coaching. Hence Maule was either biased or stupid! Or perhaps both!
The 64 Patriots, Jets and Broncos were similar to the Rams, 49ers, Redskins, Giants, Cowboys and Steelers. The NFL had so so teams too. The Raiders were good in 67 but missed Clem Daniels, who was injured a few games before the playoffs and Art Powell, who had been traded. Tom Keating severely injured his ankle against Houston and could not finish SB II. The Packers were playing for Vince (read Instant Replay). KC was injury riddled against the Packers having lost DT Ed Lothemer, kicker/TE Tommy Brooker and center Jon Gilliam. DE Chuck Hurston had bleeding ulcers and Fred Arbanas had dislocated his shoulder in the AFL title game. George Blanda said his 60 and 61 Oilers would have beaten the NFL and who is to argue with George. The 63 Chargers and 64 Bills both would have won match-ups with the NFL champs. The 64 and 65 Bill defenses were very very good. Otto Graham said the 63 Chargers would have beaten the Bears, Curt Gowdy said it best about Tex Maule.
The AFL taught the snobish NFL the benefits of a great vertical passing game.The old league was strictly a ten yards and a cloud of dust league. The AFL opened up the offences and America loved it.
I’d like to see his commentary after the Biggest Upset in NFL history…Super Bowl III.
I agree with Blanda that the Oilers could have beat the Eagles in 1960. That was one of the worst NFL champions ever, ranking up there with the 01 and 03 Patriots and 1970 Colts. However, I don’t see them beating Green Bay.
And, while I think that SD beats Da Bears in 63, it would be tainted for this reason:
http://bleacherreport.com/articles/232404-the-steelers-steroids-and-profound-misconceptions
Who was better? The 64 or 65 bills?
With Cookie Gilchrist still with Buffalo in 1964, the nod has to go to that year. But the ’65 Bills were an incredibly resilient team. San Diego’s humiliating 23-0 loss to them that year in the AFL Championship game – in front of a home crowd, no less – is beyond proof of Buffalo’s toughness in ’65. The Chargers still haven’t recovered.
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